I know that this is an old story, but I just can’t stop laughing about it.
The maker of Red Bull energy drinks has replaced its top U.S. executives amid internal tensions over the closely held company’s response to the Black Lives Matter movement.
Red Bull GmbH, the Austrian company that makes the drink, said Stefan Kozak, its North America chief executive, and Amy Taylor, its North America president and chief marketing officer, have left the company. It named other executives to temporarily fill the roles.
Red Bull didn’t give a reason for the changes, which were announced in an internal memo Monday.
Here’s my favorite part:
Ms. Taylor had been working on diversity and inclusion efforts within the company with Mr. Kozak’s support for several years but was met with opposition when she began advocating for Red Bull to be more overt in its support of racial justice in the last month, according to people familiar with the matter.
Some U.S. employees had recently raised concerns about what they considered the company’s inaction on the Black Lives Matter movement.
Hope all those “some employees” were canned as well. “Diversity hiring” is one thing; overt support for a bunch of Commie street thugs is another thing altogether.
I don’t drink Red Bull or any other “energy drink” (unless 10-year-old Glen Morangie gives you energy — not according to my experience, though). But just for the hell of it, I might try it as a mixer with a shot of Tanqueray tomorrow morning, as a wake-up call.
I mean, such good deeds should not go unrewarded, right? Hell, I might even start supporting Red Bull Racing and Max Verstappen:
Prosit to Herr Kozak, and a hearty fuck you to the wokesters.
It appears that Red Bull, which my 23 year old grandson has been known to drink, has an idea who their customer is and Red Bull understands that their mission is to sell as much of that stuff as they can to their customers without anything clouding up their message. It’s that simple and none of their employees need to be seen having political opinions, period. Stick to the mission and respect your customer base and allow them to form their own opinions and don’t fly your damn company into a mountain and crash and burn.
It’s not to my taste either, but judging by the crowds and the type of events they sponsor and the money they spend on advertising it’s very popular with the type of people whose concept of diversity involves what type of booze to add to the swill to make it drinkable.