I see that following their woke cock-up (is there any other kind?) last week (my commentary here), Heckler & Koch have reversed course faster than Clint Eastwood finding out his date is a trannie:
The next day, Heckler & Koch revealed a colossal corporate change of heart. It deleted the tweets and seemed to suggest someone may have been fired.
Didn’t help, judging from the responses:
- “I’d expect nothing less from the brand that will never compromise.
- “Finally, a company that understands the toxicity of engaging in identity politics.”
- “A fully-armed and bikini-clad apology would smooth things.”
- “Someone got fired!”
- “No, not good enough. Send me a free gun.”
- “I’m so sick of the PC crap… Folks have enough to deal with without having to worry about offending some thin-skin’s sensibilities.”
- “This almost does it. Need an ad with a good-looking woman in a bikini…with guns, and a beer…”
- “Nope, I’m still upset! I will be requiring a VP9 and an HK45 as reparations before my feelings are unhurt.”
Companies need to keep tighter control on their employees’ social media, methinks — and especially if said employees have access to the corporation’s social media.
Beyond that, HK got reminded of something like a gun-safety lesson: Don’t point your tweet at anything — including your marketshare — that you aren’t willing to destroy.
Yup.
In the meantime, here’s a gun bunny to make us all happy again:
I know, she’s not carrying one of H&K’s overpriced guns, but that just shows her good sense (which is more than they have).
Companies have no business censoring their employees’ private ANYTHING UNLESS what those employees post is intended to harm the company in which case punishment (read, termination for cause) is called for.
Employees with access to corporate accounts act as agents of the company while using those accounts and should be fully aware of that, and as such not post anything that goes against corporate policy as any post should be able to be assumed to represent said policy (and such postings would be made under the company’s name, not their own).
Any company I’ve ever worked for has always had clauses to such effect in their employment contracts and employee handbooks.
I’ve also never revealed on any social media platform (or blog post, forum, etc. etc.) who I work for, at most in what line of work I’m employed. That alone prevents any linking of my private online presence to my job, as apart from a few very close friends nobody knows where I work.
Good for HK. their stuff is very overpriced.
JQ
I see a gun amazon, no bunnies in that picture unless already shot and dressed off camera.