Well, this is interesting:
Anheuser-Busch heir Billy Busch said he would be the first to buy back Bud Light should the beer’s parent company AB InBev want to sell it.
“If they don’t want that brand any longer, sell it back to the Busch family,” Busch told Outkick host Tomi Lahren. “Sell it to me. I’ll be the first in line to buy that brand back from you, and we’ll make that brand great again.”
Busch explained how disheartening it has been to watch the beer brand, which was so much a part of his childhood, lose its legacy of valuing its customers and employees.
“That culture is completely gone now,” Busch said. “They knew who their drinkers were. … Even my dad at 89 years old, 90 years old, he was still going to the bars selling Budweiser back in those days.”
“We’ve always cared very, very much about the people in America. What made this company great was America, of course,” he continued.
Busch added that AB InBev has missed the mark in knowing its customer base.
“When you are a foreign company and you rely on these woke students that are coming out of these local colleges to do your advertising for you, you’re making a big mistake,” he noted.
Even if they got Bud Light back, I still wouldn’t buy it because it’s shit beer, but that’s not the point.
I don’t know if anyone knows this, but Auggie Busch (Augustus III) has been a lifelong supporter of concealed carry — mostly, it should be said, because of the need to protect his delivery drivers from hijacking. The family has always been true-blue (red?) American (unusual for a wealthy family) and intensely patriotic, always with traditional values very much in evidence. A cursory look at older Budweiser ads — the pre-woke ones, that is — will bear that out.
And was there any better or more American an institution than this?
Oh, and if Billy wants a new relaunch payoff line for his acquisition, here it is:
Same Beer, Different Attitude!
Yer welcome.
Same beer. No queer.
Or
Whether you stand or sit or can’t make up your mind, Budweiser is your piss.
If they want me back they have to do one thing.
They have to do it publicly and right out in the open for all to see.
They have to fire the rotten fuk that hired that fag to be their face.
I don’t recall his name right now.
And not just fire him.
They need to make it hurt – bad.
No benefits, no rewards, no healthcare, nothing at all.
Just a big boot on his flat ass right out the door.
Supported by the proper paperwork that makes it impossible for him to ever again have decent employment.
Oh yeah, I want a lifelong discount of 50% on ALL of their products. See? I’m easy to get along with!
I enjoyed their old commercials, but never could drink the stuff – bud or bud light. Instant headache before I finished the first can. I could drink miller premium when I was younger, never saw the benefit of miller light. But being in Texas, the thing to drink for most of my life was Shiner Bock.
Good for him for wanting to bring the brand back, but I was never really a customer and I don’t drink enough beer now to care.
InBev was a hostile takeover, and Billy was crushed when it happened. He tried to start up a new brand called Kraftig, but it never took off.
I remember Gussie Busch when I was a kid. His love of baseball and the Cardinals was a big part of my childhood growing up in the area.
I didn’t drink beer even back when I drank (12 years “on the wagon”, so I must be getting close to 0.08 by now); rum and vodka mixed with various soda pops were my go-to intoxicants. But if I were still shweiling it up and Bud Lite was my swill of choice, I’d still boycott because [He Whose Name Has Been Mentioned Way Too Much] is the walking, talking embodiment of the 1-877-Kars4Kids jingle.
All that said, if the Busch family does regain control of the brand, the slogan should be “Classic Beer, Classic Attitude”.
Good luck to him if he wants to buy back Budweiser. Bad beer but I guess it sells well or at least it did before they put that crazy creature on a can. If he gets ownership back, his pivot of the brand could become legendary in business management and advertising circles. Currently Budweiser’s move with that mentally ill dude makes New Coke look like a footnote
JQ
Can’t drink Budweiser products. Its a headache in a can/bottle for some reason.
Godspeed Busch family.
So… I was indifferent to this column.
I read it out of respect for our host because I enjoy his intelligence and his vast experience, but the subject has zero interest to me.
I do not consume alcohol, never did, I dislike the flavor of alcohol.
Beer, breweries, booze news means exactly ‘zero’ to me.
.
And then, I saw the portrait of the Clydesdale team.
And I weep for all the decency and innocence and trust we no longer have.
“I do not consume alcohol, never did, I dislike the flavor of alcohol.”
In the lyrics of the late great Dean Martin: “You and I live in different worlds.”
And in the words of the still-alive (and not-so great) Jim Jeffries: “You’re missing the point. NOBODY drinks booze for the taste; it tastes like shit.”