Ensnared

As someone who’s been involved in marketing and advertising for pretty much most of his adult life, I am generally immune to clever-pants packaging and advertising.

But I saw this set of erasers at the Sooper-Seekrit Mailbox Place the other day, and just had to buy them even though I have no need of any such thing anymore:

I actually chuckled when reading them — and if I knew Britney Spears’s home address, I’d send her the “oops” one.

Making you buy something you don’t really need just because the message is irresistible:   fundamentally, the sign of excellent marketing.

6 comments

  1. that’s rather good. I’d buy a set despite not using pencils very often anymore.

    Something to go with your erasers. These notebooks are rather funny and I think someone makes pencils to go with the notebooks

    https://wtfnotebooks.com/

  2. Your Britney Spears reference has provoked another tangent. If it irritates you, consult a mirror. If you appreciate it, thank me. I’m man enough to share at least part of the burden.

    I enjoyed a career on the air in radio, once upon a time. At my last commercial gig, my morning guy had arranged to do a phone interview with Casey Kasem. Unfortunately, he spaced & forgot to tell me the call was coming into the studio during my shift. The phone rings.

    “Hi, studio.”

    “Hi. This is Casey Kasem. I’d like to speak to Dave Hanson. Is Dave available please.”

    I thought to myself, “Goddamn – that sounds exactly like Casey freaking Kasem!” So instantly I flash on my good buddy Ron, who does amazing voices, impressions, accents, etc, and phone gags are always a staple of his show wherever he’s on the air. So OBVIOUSLY it’s Ron fucking with me.

    “Ron – what’s up man? Something wrong with your voice?”

    “I’m sorry, this is Casey Kasem. I’m calling for Dave Hanson. Can you put him on the phone please.”

    “Jesus Christ, Ron. Casey Kasem doesn’t sound anything like that. Give it up and move on, bitch.”

    We have a couple more exchanges like that. Finally – ’cause I’m smart and stuff – it occurs to me: Ron wouldn’t take it this far after his cover’s blown. But CK calling my pissant little studio? No freaking way.

    “So. YOU’RE Casey Kasem.”

    “I believe I’ve told you that several fucking times.”

    “No kidding – you’re Casey Kasem. You know what? I’m Britney Spears. Why don’t you come on over and we can play with my tits.”

    Being unable to shake “Casey” off his little game, I opened the studio door an hollered “Hey Dave – telephone!”

    “Who is it?”

    “Some fucking moron says he’s Casey Kasem.”

    Dave came running over as if I had pissed on his grave, & had me transfer the call to a production studio. Casey had a notoriously inflated ego, and Dave said it took a solid 10 minutes to talk him down. “You tell your PD if I ever meet him, I’m kicking his balls into his lungs.”

    And look at Casey now: he’s dead.

    A classic outtake from CK producing a segment for his American Top 40 show. Never fails to put a shit eating grin on my face: https://www.youtube.com/watch?v=rV7WF5VVwuo&t=26s

  3. Office:
    Britney Spears
    ReignDeer Entertainment
    9348 Civic Center Drive
    Beverly Hills, CA 90210

    Home:
    2300 White Stallion Road
    Thousand Oaks, California

  4. Ah, yes. Britney Spears.

    Back in another life, we lived in Chico, CA. Around 2000 or so, our daughter was a young teenager and ga-ga over Spears, who happened to be scheduled to perform at the Toyota Amphitheater outside Wheatland, CA. I volunteered to drive daughter and three friends down to see the show. I knew full well what I was in for.

    Just before Spears came on, I made sure I was ensconced in my seat with a foot-long hot dog (with kraut), a beer, and my earplugs. As Spears came on stage, hundreds of nubile young throats split the evening as one, possibly shattering the windows of distant dwellings. I took a drag of my beer and munched contentedly on my hot dog.

      1. Well, decks awash certainly. By then I was the dad of my daughter and her two brothers, and was just beginning to show hints of grey hair. I was able to weather the storm. The compensation was watching my daughter have a blast. I will say my wife claimed I had an occasional odd twitch for a week or so after. I should also mention that our daughter is into her 12th year as a uniformed LEO with our local PD. She got her sergeant stripes last year.

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