It appears that the BritGov has a perennial shortage of men wanting to join their army. This led them, amid much merriment, to launch an ad campaign appealing to the Snowflake Generation — and apparently, to pretty much everyone’s surprise, it worked:
The controversial Army recruitment campaign aimed at ‘snowflakes’ led to an unprecedented wave of youngsters signing up, figures reveal.
Posters released on January 3 targeted ‘snowflakes, selfie addicts, class clowns, phone zombies and ‘me, me, millennials’ ‘ as part of a £1.5million campaign aimed at overturning negative stereotypes.
Critics said they patronised youngsters and the soldier used on the ‘snowflake’ poster threatened to quit.
But the Army said yesterday it had 9,700 applications in the first three weeks of January – a five-year high – compared to 5,437 the previous year.
Whether anyone would want more of said demographic in their army, or anywhere for that matter, is a topic for another time, but whatever.
What’s troubling is the way that the Brit Army supports its soldiers once they’ve joined. Try this little horror show (and you may want to put all guns and/or throwable objects out of reach before you read it):
How hero soldier won the Military Cross for unimaginable bravery in Iraq then years later was smeared as a war criminal by leeching lawyers
Disgusting. And I’m not just talking about the fucking lawyers.
P.S. Mind you, that’s not to say the U.S. doesn’t do the same thing. Fuckers.