…reason not to install the latest “upgrade” from Windoze: here it is.
Microsoft will soon begin pushing adverts into the Start Menu of Windows 11 with the inclusion of ‘recommended’ apps.
And why not? It’s where users are at their most vulnerable, so to speak: right at the beginning of the process. It’s like starting your car, but before the engine fires, you first have to listen to a 15-second advert for “recommended” tires, Bud Lite or windshield washer fluid. But of course, it’s being pushed as a helpful benefit:
Microsoft says the ads are aimed to enable users to find ‘some of the great apps that are available’.
That’s Microsoft all over: just trying to be helpful, as is someone who will pass you a bucket of lighter fluid instead of water when you’re trying to put out a house fire.
Although the update [KB5036980] is currently optional, it will soon roll out to all Windows devices within the coming weeks.
Of course it will — coercion is one of Microsoft’s major strengths. But:
Luckily, there is an easy way to turn off the pesky adverts with a simple change to your device settings.
Luckily. Until that feature too is disabled in future “updates”, depending on how much blast-back Microsoft gets from customers — not that they’ve ever paid much heed to that in the past, unless the storm of protest was overwhelming.
I have generally made it my personal policy to skip generations of Windows OS — I never used Win 9, for example, going from 8 to 10, and then only because someone I trusted not only chided me but actually forced me to make that change, having to do it himself because I flatly refused to do so. (Thanks, Dan.) And I was only able to have him do that because I was a house guest at the time. Unfortunately, he lives about two states away from me so I won’t be able to do that again this time.
And in any event, I’m going to get this fucking “feature” when I get my replacement PC* later in the year. Let’s hope there really is an “easy way” to turn the thing off, or else the laptop’s durability will be sorely tested as it slams into the opposite wall. (My new apartment doesn’t overlook the pool this time, so the laptop’s waterproofing will not be called upon.)
*In response to my earlier woes, several Readers sent me their older laptops to try to help me out — and thank you, every one — but I was never able to make them work for me, even with considerable input from Daughter, who is a pro at this kind of thing. Sadly, it’s a new one I’ll be getting, or else I’ll just go back to using my older Dell which, although slower than a carthorse on downers, is at least still capable of closing without needing engineering manipulation of the Rubik Cube degree.