Everyone’s always talking about concepts like “plant-based” or “knowledge-based” (A.I.) nowadays.
How about “reality-based”? Here’s one company who thought they had it all worked out, until reality stepped up and said, “Nazzo fast, Guido” (actually, “Noch langsamer, Fritz” ):
Mercedes-Benz has backtracked on their plan to transition to selling only electric vehicles after 2030, with company officials saying that “market conditions” have not allowed that to happen.
Ah, those pesky “market conditions”, wherein customers tell their supplier companies to take a hike after said corporations make unbelievably stupid decisions (Bud Lite, coff coff).
The background:
The company said it would commit $47 billion to electrifying its fleet, with CEO and board chair Ola Källenius saying, “We are convinced, we can do it with strong profitability, and we believe that focus on electrical is the right way to build a successful future and to enhance the value of Mercedes Benz.”
In other words: we’ve bought into the whole Green New Deal, hook, line and sinker, and we’ll just force customers to adapt to the New World Order by giving them no option to do otherwise.
And then came Q4 ’23 results. Oh, and a few other things which might have made potential (and existing) customers reevaluate their options:
The business model change comes after multiple highly-publicized instances of Mercedes-Benz electric vehicles catching on fire and causing massive damage.
Yeah. Imagine that.
My question is quite simple: other car companies have also declared their intention to be all-electric by x date (e.g. Jaguar, Volvo). Does anyone think they’re going to have a change of heart too?
Or will they just do the Lemming Thing and plunge off the reality-based cliff, secure in their own virtuousness?