Amazon Prime to streaming customers: pay $2.99 per month or go back to watching commercials
Streaming services are in a heated tug-of-war over viewers and users are growing more adept at jumping in and out of those services, often depending on price. The platforms risk losing customers with price hikes, but they could lose them if they don’t generate new content that wins over users.
Disney will begin charging $13.99 a month in the U.S. for ad-free Disney+ in mid-October, 75% more than the ad-supported service. Netflix already charges $15.49 per month for its ad-free plan, more than twice the monthly subscription for Netflix with ads.
Amazon said limited advertisements will be aired during shows and movies starting early next year so that it can “continue investing in compelling content and keep increasing that investment over a long period of time.”
I haven’t seen much evidence that Amazon has created much in the way of “compelling content” (i.e. stuff that we actually want to see), so I’m not sure how I’m going to respond to this new little bit of Shylockian chiseling. We don’t buy that much from Amazon anyway, unless there’s absolutely no local shopping alternative or the products’ manufacturers don’t offer online sales, so our shipping costs aren’t that high to begin with, ergo there’s not much in the way of saving through Prime.
And am I the only one who spends almost as much time looking for something decent to watch as actually watching a show? (Ditto Netflix, by the way.)
I understand the business model — there ain’t no such thing as a free lunch TV show — but included in the business model is the fact that some consumers won’t go along with the latest pricing structure. And in fact I don’t really mind if ads play before a show, even though they’re irritating. But during a show? Forget that shit.
What I’ll most probably do is suspend our Prime subscription altogether after Christmas, and if we absolutely must shop through Amazon thereafter, wait and consolidate our purchases into one delivery.
I guess we’ll see how all this plays out.