One has to laugh at this latest development:
Volvo has confirmed it has backtracked on its promise to sell only fully electric cars by 2030 due to a fall in demand for battery vehicles.
The Swedish company announced today it is now aiming for 90 to 100 per cent of its global sales to be either pure electric or plug-in hybrid by the end of the decade.
It comes in response to a decline in appetite for EVs across major markets, including a slowing uptake of battery cars among private buyers in the UK.
Volvo executives said the delay to its EV schedule will ‘allow for a limited number of mild hybrid models to be sold, if needed’.
Let me be the first to say that “if needed” is going to become “vital to the company’s survival”, and the “limited number” will become most if not all of the entire product line.
In marketing terms, this is known as a “soft retraction” — note the shift from “all-electric” to “okay, we meant hybrids” — thus leaving space to keep using a normal internal combustion engine (ICE) instead of Duracell-only.
Gosh… let me see. The original plan can be characterized as follows:
“We’re going to refocus our company’s entire product line into a technology that is unreliable, unsupportable and ultimately unsustainable, relying on a support system that doesn’t yet exist, all while hiding behind the twin figleaves of government mandate/coercion and feelgood eco-friendship”.
…because in cold hard business terms, that’s exactly what the “all-electric” policy came down to.
Were I a major shareholder in such a corporation, I would demand the resignation of the entire management group that initiated such stupidity.
Not for the first time, the oh-so politically-correct Swedes are getting their noses rubbed in the hard reality of their silliness (see also: liberal immigration policy).
Couldn’t happen to a nicer bunch of well-intentioned wokist assholes.