In this case, the dead horse would be me — or rather, my plans to fly on that fucking Oz airline to their poxy country. But that’s not what this latest breathless missive is about, oh no:
Hi Kim,
This month, I have some exciting news to share about the investments we’re making to improve your experience with us.
Firstly, our new A220s took to the skies last week. Featuring sleek new comfortable interiors, they offer a more sustainable way to fly across Australia and beyond. We’ve also improved the Qantas App so you can now track your checked baggage on any Qantas operated flight.
This is just the start of the investments and improvements we’re making, and I look forward to keeping you updated.
“Digital Officer”, hey? Then you’ll have no problem interpreting this digital signal, then:
I’m so glad that Qantarse is getting all those shiny new planes which make flying more “sustainable” (do they even realize how full of shit they sound?), as opposed to simply “more economical”.
It’s just too bad that I’m never going to sit in one.
Back when I was in the customer loyalty business, I remember setting targets as to how often we would try to entice a customer to shop with us — as I recall, after four or five fruitless attempts, we’d give it up as a lost cause.
I’m curious to see how long it will take OzAir to come to that conclusion with me.