I read Breitbart News every day, sometimes more than once, to get an idea of what’s going on out there. So it pains me when these guys piss in the soup by, in this case, treating a fucking commercial as a news item, viz. (don’t bother clicking on it, it’s just a screen grab):
Most of the comments are scornful of BN, saying things like “As sponsored by…” and so on.
Here’s the news: nobody cares if you carry ads, or even advertorials. But you have to tell people that they are just that and not actual news reports, like this example from, of all places, the Daily Mirror:
Otherwise you could (justifiably) be accused of abusing the trust of your customers, which in this case, you are.
Even the “mainstream” news has followed this principle, although they too have succumbed to clickbait bullshit recently.
I thought Breitbart News was different. Clearly, I was mistaken. They just did a Bud Light.
Dumb shits.
It’s as though my Readers were to discover that all these years I’ve been paid by Springfield Armory to say all those horrible things about Glock. (Relax, I haven’t.)
And I’m just a little blog, tucked away in the corner of the Internet. If you’re in the Big Media Playground — and especially in the roped-off conservative area — trust is your only coin: fuck that up, and you’re dead. Ask Dan Rather.
No, I’m not going to stop reading Breitbart News, but I’m going to be a lot more skeptical about their reporting in future.
See how that works?