I’ve spoken about these guys before, but this is the best.
Executive summary: Company comes up with cheeky ad which is generally loved, but which (of course) offends a few (literally) people, so they have to take it down.
Here’s the offending (not offensive) ad:
Here’s their response post-takedown:
And here’s their latest:
Perfect, as advertised. If I were in the market for some backyard fake grass, I wouldn’t consider anyone other than Great Grass.