As someone who’s been involved in marketing and advertising for pretty much most of his adult life, I am generally immune to clever-pants packaging and advertising.
But I saw this set of erasers at the Sooper-Seekrit Mailbox Place the other day, and just had to buy them even though I have no need of any such thing anymore:
I actually chuckled when reading them — and if I knew Britney Spears’s home address, I’d send her the “oops” one.
Making you buy something you don’t really need just because the message is irresistible: fundamentally, the sign of excellent marketing.